by Dave Gonynor | Sep 27, 2016 | Digital Coupons
Smartphone coupons scare the heck out of most restaurants. The biggest fear – nothing to track. Many don’t care if your customers stop in to use a coupon offer multiple times. Driving more revenue is a good thing. What drives you crazy is employees giving coupon...
by Dave Gonynor | Sep 6, 2016 | Digital Coupons, Digital Marketing, Restaurant Email Marketing
You’re slammed. Customers stacked up. Customer pulls out their coupon… Argh… There’s no time for… Making sure the customer didn’t use it before. Calling over the manager to verify the customer had the coupon. Checking expiration dates....
by Dave Gonynor | Sep 1, 2016 | Digital Coupons, Digital Marketing
Birthday coupons have the highest redemption of any coupons emailed. It’s not a surprise…The power of FREE. What’s surprising is… Why some customers try to use it more than once. Argh… Most restaurants try and limit the abuse by…...
by Dave Gonynor | Aug 25, 2016 | Digital Coupons, Digital Marketing
Website visits are lightning fast. Quick glance… Find what you want… Gone. Your email club signup is on your website. But where? Buried. To get email signups – make your signup form scream… “Look at me – get this juicy deal...
by Dave Gonynor | Jun 21, 2016 | Mobile Apps
According to a report by Nielsen at http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html, it seems that consumers are spending an average of over 37 hours per month on phone apps usage. Even if there are millions of...
by Dave Gonynor | Jun 17, 2016 | Customer Feedback, Guest Surveys, Online Reviews
According to a study from ReviewInc that can be found at http://blog.reviewinc.com/2016/01/05/most-effective-advertising-in-2016/, while there are many advertising techniques that work review sites are by far the most important source of information when a customer is...
by Dave Gonynor | Jun 13, 2016 | Loyalty Program
Loyalty services have evolved quite a lot in the past few years, offering a more interesting, impressive approach in regards to the way consumers acquire specific benefits. Companies in the food industry are doing all they can in order to generate more exposure and...
by Dave Gonynor | Jun 8, 2016 | Loyalty Program
AlixPartners, a leading global business advisory firm, recently published the North American Restaurant and Foodservice 2016 Outlook port entitled, “Tall Orders: Higher Wages and Menu Changes”. The report included some very interesting findings. The US food industry...
by Dave Gonynor | May 12, 2016 | Loyalty Program
A recent infographic compiled by Deloitte contains some eye-opening statistics about developing and maintaining customer loyalty in the restaurant industry. Perhaps the biggest question a restaurant owner can take away from this research: do loyalty programs really...
by Dave Gonynor | May 9, 2016 | Food safety, Menu choices
It’s a new year and with it brings changes. Changes restaurateurs need to adapt in order to compete in the market. Consumers wants and needs can shift in any direction at any time, influenced by politics, the economy, technology, the latest fads and so on. This...
