by Dave Gonynor | Jan 29, 2016 | Web Marketing
Early estimates going into 2016 indicated that around 96 percent of mobile devices users would search for a digital coupon this year. When you consider the sheer number of people who regularly use internet-capable mobile devices throughout the United States, which is...
by Dave Gonynor | Jan 21, 2016 | Restaurant Email Marketing
As we kick off 2016, email marketing remains a go-to strategy for restaurants because of its low cost and effectiveness (when done well). However, most restaurants can stand to get a bit more aggressive with their email marketing tactics. Here are a few strategies you...
by Dave Gonynor | Jan 14, 2016 | PPC Ads, Web Marketing
In a recent study conducted by Forrester Consulting, researchers analyzed the effect coupons have on purchasing behaviors. They found that 89 percent of survey respondents had used coupons at least once in the previous three months. Of those 89 percent, more than half...
by Dave Gonynor | Jan 11, 2016 | Restaurant Email Marketing, Web Marketing
One of the services we provide at That’s Biz is email marketing to help you deliver digital coupons straight to the email accounts and smartphones of your customers. Of course, engaging in email marketing is only worthwhile if you are getting a good percentage of your...
by Dave Gonynor | Jan 7, 2016 | Restaurant Email Marketing
When it comes to developing an effective email marketing campaign, your success hinges on more than just the quality of the content you provide. Something as seemingly minor as the time of day at which you send out your emails could make a tremendous difference in how...
by Dave Gonynor | Jan 4, 2016 | PPC Ads
Pay-Per-Click (PPC) advertising is one of the best methods available to give yourself a digital marketing boost. However, there are a lot of myths floating around about the practice that can give it a bad rap, especially among business owners and marketers who might...
by Dave Gonynor | Dec 30, 2015 | Restaurant Email Marketing, Web Marketing
When most people think of coupons, they usually think of elderly people clipping paper coupons out of the Sunday paper. But in today’s world, coupons are fast becoming a way to reach out to younger customers, thanks to the rise in mobile devices and the greater...
by Dave Gonynor | Dec 28, 2015 | Restaurant Email Marketing, Web Marketing
Because SMS marketing is a relatively recent field of marketing, there are naturally a lot of misconceptions floating around about it. These misconceptions often arise from not understanding how the process works, or simply from not having enough experience in trying...
by Dave Gonynor | Dec 21, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
There are more ways than ever before for marketers to track where their customers are coming from, who saw advertisements they put out and whether people who saw those advertisements came and visited a store. Many big-time companies are helping marketers figure out...
by Dave Gonynor | Dec 17, 2015 | Restaurant Email Marketing, Web Marketing
As technology continues to evolve, there is an ever-growing amount of channels through which you can communicate with your customers. But which of these channels do customers enjoy using the most to stay in touch with their favorite brands? A survey by MarketingSherpa...
