by Dave Gonynor | Oct 19, 2015 | PPC Ads, Web Marketing
One of the many digital marketing options you have to reach out to new customers is Pay-Per-Click (PPC) advertising. Local restaurants can especially benefit from PPC, as it provides you with more targeting options to reach out to potential customers in your area. The...
by Dave Gonynor | Sep 30, 2015 | Web Marketing
Coupons are a great way to bring new customers into your restaurant. People come in initially because they’re tempted by the lower prices and special deals, and they end up being converted into repeat customers after they’ve had a good first experience. It’s an...
by Dave Gonynor | May 18, 2015 | PPC Ads
Using PPC restaurant landing pages for your restaurant marketing can help generate higher conversion rates and a lower cost-per-click. When using restaurant landing pages for your SEO, the idea is to create a close connection between the PPC ad and the content of the...
by Dave Gonynor | May 13, 2015 | Facebook Fan Pages, Restaurant Email Marketing
Marketing agency McClearen Design Studios was tasked by their client Cinco de Mayo with leveraging their 4500+ Facebook fans and achieve the following: • Increase Cinco de Mayo restaurant visits and revenues at their seven Tennessee locations. • Increase interest and...
by Dave Gonynor | Apr 13, 2015 | SEO
In 2015 searches on mobile devices will exceed desktop searches for the first time. For many customers the first place they look for a new restaurant is on their smartphone. A common search is “best ????? in CITY”. For example “best pizza in Detroit”. With Google’s...
by Dave Gonynor | Apr 2, 2015 | Web Marketing
I speak with many restaurant owners and marketing professionals frustrated by social media marketing. Everywhere you turn some expert is telling you have to be there. Many of you jumped in a few years ago with Facebook pages and worked hard to build your page “likes”....
by Dave Gonynor | Mar 22, 2015 | SEO
What are Citations? Citations are mentions of your business name and address on other websites. An example of citations are directory listings such as the online yellow pages. Your listing on review sites like Yelp, Trip Advisor and CitySearch are all citations. And...
by Dave Gonynor | Mar 13, 2015 | SEO
On February 26 Google announced on its Webmaster Central Blog that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches and will have a significant impact in our search results....
by Dave Gonynor | May 7, 2013 | Restaurant Email Marketing
We’ve tracked the results of hundreds of restaurants that have been using restaurant email marketing for over five years. The most successful restaurant email marketing programs do the following. 1. Never Stop Building Your Email Marketing List – A...
by Dave Gonynor | May 4, 2013 | Guest Surveys
Restaurant owners know that bad Yelp reviews cost business. That’s Biz is providing a free spreadsheet tool to help restaurants calculate the lost revenue from bad online restaurant reviews. Restaurant owners are frustrated by bad online reviews. Potential customers...
