by Dave Gonynor | Feb 11, 2016 | Restaurant Email Marketing
Crafting message strategies over Valentine’s Day can be tricky for restaurants. The primary audience is the traditional “date night” audience. The secondary audience is the “single” or “friends” audience. Here are two points about crafting your primary and secondary...
by Dave Gonynor | Jan 21, 2016 | Restaurant Email Marketing
As we kick off 2016, email marketing remains a go-to strategy for restaurants because of its low cost and effectiveness (when done well). However, most restaurants can stand to get a bit more aggressive with their email marketing tactics. Here are a few strategies you...
by Dave Gonynor | Jan 11, 2016 | Restaurant Email Marketing, Web Marketing
One of the services we provide at That’s Biz is email marketing to help you deliver digital coupons straight to the email accounts and smartphones of your customers. Of course, engaging in email marketing is only worthwhile if you are getting a good percentage of your...
by Dave Gonynor | Jan 7, 2016 | Restaurant Email Marketing
When it comes to developing an effective email marketing campaign, your success hinges on more than just the quality of the content you provide. Something as seemingly minor as the time of day at which you send out your emails could make a tremendous difference in how...
by Dave Gonynor | Dec 30, 2015 | Restaurant Email Marketing, Web Marketing
When most people think of coupons, they usually think of elderly people clipping paper coupons out of the Sunday paper. But in today’s world, coupons are fast becoming a way to reach out to younger customers, thanks to the rise in mobile devices and the greater...
by Dave Gonynor | Dec 28, 2015 | Restaurant Email Marketing, Web Marketing
Because SMS marketing is a relatively recent field of marketing, there are naturally a lot of misconceptions floating around about it. These misconceptions often arise from not understanding how the process works, or simply from not having enough experience in trying...
