Restaurant marketing may not seem as easy to you as whipping up a good meal, but it’s our bread and butter, so to speak. Here at That’s Biz, we offer restaurant marketing strategies that are sure to offer a good return on investment, help you meet your bottom line, and entice people to come to your restaurant.
To do this, one of the best forms of advertising we’ve found is restaurant email marketing. This allows you to reach your customers where they are — at home on the computer, on the go on their phone, and more. Here at That’s Biz, we can help you with restaurant advertising ideas and so much more — so get started today! Read below to learn five things you should know and do when getting started with restaurant email marketing, and then contact us today to get started with your own advertising for restaurants!
Feature a strong call to action.
First things first: your coupon or offer needs to be enticing! If the coupon isn’t enough to get your customer in the door, then not only do you miss out on a sale — you could potentially end up with someone hitting “unsubscribe” because they’re not getting a high enough value out of being on your email list.
Get to know your audience.
When you know your audience and what drives them, your email marketing copy will reflect that and boost conversions. Study your analytics and more to make this happen — and be sure to send personalized birthday coupons when the time comes! Knowing your audience is an essential part of any advertising for restaurants.
Know that emails will go unread.
It’s just a fact of modern restaurant marketing: emails will be left unread or deleted without ever being opened. While this is standard in the industry, there are a few things you can do to combat this:
- Don’t shout – Avoid all caps and multiple exclamation points
- Write a good subject line – Catch attention right from the start
- Keep it short and sweet – You should be writing for the modern web audience
Make your coupons easy to use.
If you require customers to print their emailed coupons, then you can say goodbye to sales! One of the most important things we stress when talking about advertising for restaurants is that coupons have to be easy and comfortable to use.
Send consistent, regular emails.
It’s not good practice to send three emails in the middle of the night, and it’s also not good practice to go weeks without sending an email at all. Your customers signed up for your email list — provide them with valuable, consistent emails for doing so.
Need help with advertising for restaurants? Contact That’s Biz Today
Advertising for restaurants doesn’t have to be a headache — at least, not when you work with That’s Biz! We offer restaurant marketing strategies that will help your sales increase, including restaurant email marketing. If you need help advertising for restaurants, then contact us today to get started!