For many years, restaurants have been relying on local print and coupon mailers for their advertising. Of course, print advertising comes with a number of challenges. It is difficult to understand who is interested in your ad, who saved the ad because they were...
As we kick off 2016, email marketing remains a go-to strategy for restaurants because of its low cost and effectiveness (when done well). However, most restaurants can stand to get a bit more aggressive with their email marketing tactics. Here are a few strategies you...
When it comes to developing an effective email marketing campaign, your success hinges on more than just the quality of the content you provide. Something as seemingly minor as the time of day at which you send out your emails could make a tremendous difference in how...
I speak with many restaurant owners and marketing professionals frustrated by social media marketing. Everywhere you turn some expert is telling you have to be there. Many of you jumped in a few years ago with Facebook pages and worked hard to build your page “likes”....
