by Dave Gonynor | Feb 29, 2016 | Restaurant Email Marketing
Hosting an event at your restaurant, pub, or diner is a great strategy. Here are four tips to promote an event via an email marketing campaign. Be Clear It is imperative to provide clear details about the event. Details may include: name of event, date, time,...
by Dave Gonynor | Feb 25, 2016 | Restaurant Email Marketing
In a recent study by MarketingSherpa, email is still the most preferred communication platform between restaurants and customers. Here are a few tips to plan your 2016 restaurant email marketing campaigns. Have a Strategy Email marketing requires strategy....
by Dave Gonynor | Feb 22, 2016 | Loyalty Program
Successful loyalty programs implement strategies that support your overall business goals and create high perceived value for your customers. Here are two perspectives to consider before building your restaurant loyalty program. Value / Incentive Perspective. Before...
by Dave Gonynor | Feb 18, 2016 | Facebook Fan Pages, Restaurant Email Marketing
Historically speaking coupons have been an effective way for restaurants to promote themselves and gain new and repeat customers. Although continuing to offer print coupons is a great idea for certain markets it is important to know there is a whole new market you...
by Dave Gonynor | Feb 15, 2016 | Guest Surveys
Online review websites, like Yelp, provide consumers with the opportunity to rate establishments. Feedback from reviews help restaurateurs and management. Here are three specific tips on how to use feedback from Yelp. Recognize the impact Yelp has on eating at your...
by Dave Gonynor | Feb 11, 2016 | Restaurant Email Marketing
Crafting message strategies over Valentine’s Day can be tricky for restaurants. The primary audience is the traditional “date night” audience. The secondary audience is the “single” or “friends” audience. Here are two points about crafting your primary and secondary...
by Dave Gonynor | Feb 4, 2016 | Web Marketing
For many years, restaurants have been relying on local print and coupon mailers for their advertising. Of course, print advertising comes with a number of challenges. It is difficult to understand who is interested in your ad, who saved the ad because they were...
by Dave Gonynor | Jan 29, 2016 | Web Marketing
Early estimates going into 2016 indicated that around 96 percent of mobile devices users would search for a digital coupon this year. When you consider the sheer number of people who regularly use internet-capable mobile devices throughout the United States, which is...
by Dave Gonynor | Jan 21, 2016 | Restaurant Email Marketing
As we kick off 2016, email marketing remains a go-to strategy for restaurants because of its low cost and effectiveness (when done well). However, most restaurants can stand to get a bit more aggressive with their email marketing tactics. Here are a few strategies you...
by Dave Gonynor | Jan 14, 2016 | PPC Ads, Web Marketing
In a recent study conducted by Forrester Consulting, researchers analyzed the effect coupons have on purchasing behaviors. They found that 89 percent of survey respondents had used coupons at least once in the previous three months. Of those 89 percent, more than half...
