As a business owner, you do all you can to help your business succeed. At times, this means you’re researching the best forms of advertising or delving into a new form of advertising for your business. Text message marketing is a simple, effective advertising method.
In today’s blog, we’re going to cover the basics of texting services for businesses so you can get a solid grasp on how to proceed. If you’re in need of SMS marketing services, then That’s Biz can help. Contact us today to get started with restaurant marketing, text message marketing, and more.
Determine Your Goal
What are you hoping to get out of your text message marketing? An increased customer base? Increased exposure? Increased sign-ups for an event? Whatever it is, make your goal reasonable and trackable. Then, when you work with an SMS marketing services company, make your goal known and see how the company will help you get there.
Ask For Permission
You can’t just start sending text messages to your current database if you haven’t previously asked them for permission. Before you begin a text message campaign, request that your customers sign up and subscribe to text message alerts. By not doing so, you could negatively influence your brand image and trustworthiness. And remember, your customers can request to stop messages at any time.
Choose A Reliable SMS Marketing Company
You have a lot on your plate as a business owner. Let someone who has made a career out of studying the best forms of advertising handle your text message marketing. Your ideas and input are still valued and appreciated, but an SMS marketing company knowledge can help them be more effective than ever.
Send Valuable Messages
And, last but not least, send messages that your customers will actually want to receive (and use)!
1. Make Clear Call To Actions
Your customer should see the text message and immediately know how and why they would visit your establishment or online store. Your call to action should be enticing and easy to understand.
2. Keep It Short
Messages that are too long could be broken up or could simply not grab attention. Keep your messages short and sweet and don’t be afraid to use emojis or abbreviations!
3. Don’t Send Too Many Messages
Your clients don’t want to be bombarded with too many messages. If you do this, you’ll quickly see a decline in effectiveness because customers will request to not receive any more messages from your business.
4. Check The Time
A text message from a business at 10:30 p.m. or 5:00 a.m. is most likely not going to be effective — and it’ll be annoying. Text during appropriate hours that make sense for your customers and for your sale, promotion, or event.
Work With That’s Biz For Text Message Marketing
We know what it takes to succeed with various advertising methods, including text message marketing. Contact us today to get started with SMS marketing services for your business.
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