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How Digital Coupons are Attracting Younger Customers

How Digital Coupons are Attracting Younger Customers

by Dave Gonynor | Dec 30, 2015 | Restaurant Email Marketing, Web Marketing

When most people think of coupons, they usually think of elderly people clipping paper coupons out of the Sunday paper. But in today’s world, coupons are fast becoming a way to reach out to younger customers, thanks to the rise in mobile devices and the greater...
SMS Marketing Myths You Should Not Believe

SMS Marketing Myths You Should Not Believe

by Dave Gonynor | Dec 28, 2015 | Restaurant Email Marketing, Web Marketing

Because SMS marketing is a relatively recent field of marketing, there are naturally a lot of misconceptions floating around about it. These misconceptions often arise from not understanding how the process works, or simply from not having enough experience in trying...
Marketers Prefer Using Coupons Despite Recent Proliferation of Mobile Tech

Marketers Prefer Using Coupons Despite Recent Proliferation of Mobile Tech

by Dave Gonynor | Dec 21, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing

There are more ways than ever before for marketers to track where their customers are coming from, who saw advertisements they put out and whether people who saw those advertisements came and visited a store. Many big-time companies are helping marketers figure out...
Survey Clearly Shows Customers Favor Email for Brand Communications

Survey Clearly Shows Customers Favor Email for Brand Communications

by Dave Gonynor | Dec 17, 2015 | Restaurant Email Marketing, Web Marketing

As technology continues to evolve, there is an ever-growing amount of channels through which you can communicate with your customers. But which of these channels do customers enjoy using the most to stay in touch with their favorite brands? A survey by MarketingSherpa...
Study Reveals Customers’ Paths to Purchase Relies More on Mobile than Ever Before

Study Reveals Customers’ Paths to Purchase Relies More on Mobile than Ever Before

by Dave Gonynor | Dec 14, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing

A location-based marketing firm called xAd released its annual Mobile Path to Purchase study earlier this fall. The study provides some reliable information about the journey customers take from discovering a product to eventually making a purchase. Unsurprisingly,...
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