by Dave Gonynor | Dec 30, 2015 | Restaurant Email Marketing, Web Marketing
When most people think of coupons, they usually think of elderly people clipping paper coupons out of the Sunday paper. But in today’s world, coupons are fast becoming a way to reach out to younger customers, thanks to the rise in mobile devices and the greater...
by Dave Gonynor | Dec 28, 2015 | Restaurant Email Marketing, Web Marketing
Because SMS marketing is a relatively recent field of marketing, there are naturally a lot of misconceptions floating around about it. These misconceptions often arise from not understanding how the process works, or simply from not having enough experience in trying...
by Dave Gonynor | Dec 21, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
There are more ways than ever before for marketers to track where their customers are coming from, who saw advertisements they put out and whether people who saw those advertisements came and visited a store. Many big-time companies are helping marketers figure out...
by Dave Gonynor | Dec 17, 2015 | Restaurant Email Marketing, Web Marketing
As technology continues to evolve, there is an ever-growing amount of channels through which you can communicate with your customers. But which of these channels do customers enjoy using the most to stay in touch with their favorite brands? A survey by MarketingSherpa...
by Dave Gonynor | Dec 14, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
A location-based marketing firm called xAd released its annual Mobile Path to Purchase study earlier this fall. The study provides some reliable information about the journey customers take from discovering a product to eventually making a purchase. Unsurprisingly,...
by Dave Gonynor | Dec 10, 2015 | Web Marketing
According to a 2014 study by Forrester, brands and retailers are still using coupons despite being rather ambivalent about them because, simply put, they just work. One question in the survey asked participants, “How do you typically find digital coupons, offers or...
