by Dave Gonynor | Apr 2, 2015 | Web Marketing
I speak with many restaurant owners and marketing professionals frustrated by social media marketing. Everywhere you turn some expert is telling you have to be there. Many of you jumped in a few years ago with Facebook pages and worked hard to build your page “likes”....
by Dave Gonynor | Mar 22, 2015 | SEO
What are Citations? Citations are mentions of your business name and address on other websites. An example of citations are directory listings such as the online yellow pages. Your listing on review sites like Yelp, Trip Advisor and CitySearch are all citations. And...
by Dave Gonynor | Mar 13, 2015 | SEO
On February 26 Google announced on its Webmaster Central Blog that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches and will have a significant impact in our search results....
by Dave Gonynor | May 7, 2013 | Restaurant Email Marketing
We’ve tracked the results of hundreds of restaurants that have been using restaurant email marketing for over five years. The most successful restaurant email marketing programs do the following. 1. Never Stop Building Your Email Marketing List – A...
by Dave Gonynor | May 4, 2013 | Guest Surveys
Restaurant owners know that bad Yelp reviews cost business. That’s Biz is providing a free spreadsheet tool to help restaurants calculate the lost revenue from bad online restaurant reviews. Restaurant owners are frustrated by bad online reviews. Potential customers...
by Dave Gonynor | Jan 10, 2012 | Uncategorized
It is important for your customers to be able to find you where they search whether it’s a search engine like yahoo or one of the many restaurant review sites like Yelp. To ensure you’ll be on the first page of those sites, you need to take 5 minutes to...
by Dave Gonynor | Jan 3, 2012 | Uncategorized
As part of a local community, you know every Little Leaguer and PTA soccer mom. It’s hard to say no when they’ve supported your restaurant all these years. What most restaurant owners I’ve worked with find frustrating though is that they rarely see the new faces and...
by Dave Gonynor | Nov 9, 2011 | Facebook Fan Pages
A great looking Facebook profile graphic is important to a Facebook page for the following reasons: 1. It is the image that customers will first notice when looking at your Facebook page. 2. It determines the small thumbnail image that your fans will see in their...
by Dave Gonynor | Oct 12, 2011 | Facebook Fan Pages
The Struggle for Facebook Likes Owners of independent restaurants or franchisees of larger chains are discovering that getting people to find your local Facebook page and then to like your page are more challenging than they thought. Large brands and thousands of...
by Dave Gonynor | Sep 15, 2011 | Uncategorized
The longer I am in business the more I understand that delivering exceptional service, no matter what product or service you may offer, is the most important determinant of long term business success. By making that statement I am not minimizing the importance of...
