by Dave Gonynor | Jan 4, 2016 | PPC Ads
Pay-Per-Click (PPC) advertising is one of the best methods available to give yourself a digital marketing boost. However, there are a lot of myths floating around about the practice that can give it a bad rap, especially among business owners and marketers who might...
by Dave Gonynor | Dec 30, 2015 | Restaurant Email Marketing, Web Marketing
When most people think of coupons, they usually think of elderly people clipping paper coupons out of the Sunday paper. But in today’s world, coupons are fast becoming a way to reach out to younger customers, thanks to the rise in mobile devices and the greater...
by Dave Gonynor | Dec 28, 2015 | Restaurant Email Marketing, Web Marketing
Because SMS marketing is a relatively recent field of marketing, there are naturally a lot of misconceptions floating around about it. These misconceptions often arise from not understanding how the process works, or simply from not having enough experience in trying...
by Dave Gonynor | Dec 21, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
There are more ways than ever before for marketers to track where their customers are coming from, who saw advertisements they put out and whether people who saw those advertisements came and visited a store. Many big-time companies are helping marketers figure out...
by Dave Gonynor | Dec 17, 2015 | Restaurant Email Marketing, Web Marketing
As technology continues to evolve, there is an ever-growing amount of channels through which you can communicate with your customers. But which of these channels do customers enjoy using the most to stay in touch with their favorite brands? A survey by MarketingSherpa...
by Dave Gonynor | Dec 14, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
A location-based marketing firm called xAd released its annual Mobile Path to Purchase study earlier this fall. The study provides some reliable information about the journey customers take from discovering a product to eventually making a purchase. Unsurprisingly,...
by Dave Gonynor | Dec 10, 2015 | Web Marketing
According to a 2014 study by Forrester, brands and retailers are still using coupons despite being rather ambivalent about them because, simply put, they just work. One question in the survey asked participants, “How do you typically find digital coupons, offers or...
by Dave Gonynor | Dec 7, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
If you are looking for an new channel to use to reach out to your customers, consider adding text messaging to your overall restaurant marketing campaign. SMS is an excellent way of supplementing your existing digital and print campaigns. With the SMS services from...
by Dave Gonynor | Dec 3, 2015 | Restaurant Email Marketing, Web Marketing
As mobile devices continue to become more prevalent in just about every area of our lives, so too do they increase in importance for marketers of all industries. Consumers are using mobile devices for purchases more than ever before. So why not cater to these...
by Dave Gonynor | Nov 30, 2015 | PPC Ads, Web Marketing
Newspapers are perhaps the longest-standing advertising platform for restaurants. Ads and coupons slipped into newspapers are a tradition that goes back many decades. But in 2015, is it really an avenue worth pursuing for restaurant owners? First, let’s take a look at...
