by Dave Gonynor | Feb 22, 2016 | Loyalty Program
Successful loyalty programs implement strategies that support your overall business goals and create high perceived value for your customers. Here are two perspectives to consider before building your restaurant loyalty program. Value / Incentive Perspective. Before...
by Dave Gonynor | Feb 18, 2016 | Facebook Fan Pages, Restaurant Email Marketing
Historically speaking coupons have been an effective way for restaurants to promote themselves and gain new and repeat customers. Although continuing to offer print coupons is a great idea for certain markets it is important to know there is a whole new market you...
by Dave Gonynor | Feb 15, 2016 | Guest Surveys
Online review websites, like Yelp, provide consumers with the opportunity to rate establishments. Feedback from reviews help restaurateurs and management. Here are three specific tips on how to use feedback from Yelp. Recognize the impact Yelp has on eating at your...
by Dave Gonynor | Feb 11, 2016 | Restaurant Email Marketing
Crafting message strategies over Valentine’s Day can be tricky for restaurants. The primary audience is the traditional “date night” audience. The secondary audience is the “single” or “friends” audience. Here are two points about crafting your primary and secondary...
by Dave Gonynor | Feb 4, 2016 | Web Marketing
For many years, restaurants have been relying on local print and coupon mailers for their advertising. Of course, print advertising comes with a number of challenges. It is difficult to understand who is interested in your ad, who saved the ad because they were...
by Dave Gonynor | Jan 29, 2016 | Web Marketing
Early estimates going into 2016 indicated that around 96 percent of mobile devices users would search for a digital coupon this year. When you consider the sheer number of people who regularly use internet-capable mobile devices throughout the United States, which is...
by Dave Gonynor | Jan 21, 2016 | Restaurant Email Marketing
As we kick off 2016, email marketing remains a go-to strategy for restaurants because of its low cost and effectiveness (when done well). However, most restaurants can stand to get a bit more aggressive with their email marketing tactics. Here are a few strategies you...
by Dave Gonynor | Jan 14, 2016 | PPC Ads, Web Marketing
In a recent study conducted by Forrester Consulting, researchers analyzed the effect coupons have on purchasing behaviors. They found that 89 percent of survey respondents had used coupons at least once in the previous three months. Of those 89 percent, more than half...
by Dave Gonynor | Jan 11, 2016 | Restaurant Email Marketing, Web Marketing
One of the services we provide at That’s Biz is email marketing to help you deliver digital coupons straight to the email accounts and smartphones of your customers. Of course, engaging in email marketing is only worthwhile if you are getting a good percentage of your...
by Dave Gonynor | Jan 7, 2016 | Restaurant Email Marketing
When it comes to developing an effective email marketing campaign, your success hinges on more than just the quality of the content you provide. Something as seemingly minor as the time of day at which you send out your emails could make a tremendous difference in how...
