by Dave Gonynor | Feb 22, 2016 | Loyalty Program
Successful loyalty programs implement strategies that support your overall business goals and create high perceived value for your customers. Here are two perspectives to consider before building your restaurant loyalty program. Value / Incentive Perspective. Before...
by Dave Gonynor | Feb 18, 2016 | Facebook Fan Pages, Restaurant Email Marketing
Historically speaking coupons have been an effective way for restaurants to promote themselves and gain new and repeat customers. Although continuing to offer print coupons is a great idea for certain markets it is important to know there is a whole new market you...
by Dave Gonynor | Feb 15, 2016 | Guest Surveys
Online review websites, like Yelp, provide consumers with the opportunity to rate establishments. Feedback from reviews help restaurateurs and management. Here are three specific tips on how to use feedback from Yelp. Recognize the impact Yelp has on eating at your...
by Dave Gonynor | Feb 11, 2016 | Restaurant Email Marketing
Crafting message strategies over Valentine’s Day can be tricky for restaurants. The primary audience is the traditional “date night” audience. The secondary audience is the “single” or “friends” audience. Here are two points about crafting your primary and secondary...
by Dave Gonynor | Feb 4, 2016 | Web Marketing
For many years, restaurants have been relying on local print and coupon mailers for their advertising. Of course, print advertising comes with a number of challenges. It is difficult to understand who is interested in your ad, who saved the ad because they were...
