by Dave Gonynor | Mar 21, 2016 | Restaurant Email Marketing
Want an example of just how much digital coupons can boost the overall sales and customer loyalty of a brand? Look no further than organic foods supermarket Whole Foods, which recently announced it is bringing in digital coupons to help bring in even more shoppers....
by Dave Gonynor | Feb 29, 2016 | Restaurant Email Marketing
Hosting an event at your restaurant, pub, or diner is a great strategy. Here are four tips to promote an event via an email marketing campaign. Be Clear It is imperative to provide clear details about the event. Details may include: name of event, date, time,...
by Dave Gonynor | Feb 25, 2016 | Restaurant Email Marketing
In a recent study by MarketingSherpa, email is still the most preferred communication platform between restaurants and customers. Here are a few tips to plan your 2016 restaurant email marketing campaigns. Have a Strategy Email marketing requires strategy....
by Dave Gonynor | Feb 18, 2016 | Facebook Fan Pages, Restaurant Email Marketing
Historically speaking coupons have been an effective way for restaurants to promote themselves and gain new and repeat customers. Although continuing to offer print coupons is a great idea for certain markets it is important to know there is a whole new market you...
by Dave Gonynor | Feb 11, 2016 | Restaurant Email Marketing
Crafting message strategies over Valentine’s Day can be tricky for restaurants. The primary audience is the traditional “date night” audience. The secondary audience is the “single” or “friends” audience. Here are two points about crafting your primary and secondary...
by Dave Gonynor | Jan 21, 2016 | Restaurant Email Marketing
As we kick off 2016, email marketing remains a go-to strategy for restaurants because of its low cost and effectiveness (when done well). However, most restaurants can stand to get a bit more aggressive with their email marketing tactics. Here are a few strategies you...
