by Dave Gonynor | Jan 14, 2016 | PPC Ads, Web Marketing
In a recent study conducted by Forrester Consulting, researchers analyzed the effect coupons have on purchasing behaviors. They found that 89 percent of survey respondents had used coupons at least once in the previous three months. Of those 89 percent, more than half...
by Dave Gonynor | Jan 4, 2016 | PPC Ads
Pay-Per-Click (PPC) advertising is one of the best methods available to give yourself a digital marketing boost. However, there are a lot of myths floating around about the practice that can give it a bad rap, especially among business owners and marketers who might...
by Dave Gonynor | Dec 21, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
There are more ways than ever before for marketers to track where their customers are coming from, who saw advertisements they put out and whether people who saw those advertisements came and visited a store. Many big-time companies are helping marketers figure out...
by Dave Gonynor | Dec 14, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
A location-based marketing firm called xAd released its annual Mobile Path to Purchase study earlier this fall. The study provides some reliable information about the journey customers take from discovering a product to eventually making a purchase. Unsurprisingly,...
by Dave Gonynor | Dec 7, 2015 | PPC Ads, Restaurant Email Marketing, Web Marketing
If you are looking for an new channel to use to reach out to your customers, consider adding text messaging to your overall restaurant marketing campaign. SMS is an excellent way of supplementing your existing digital and print campaigns. With the SMS services from...
by Dave Gonynor | Nov 30, 2015 | PPC Ads, Web Marketing
Newspapers are perhaps the longest-standing advertising platform for restaurants. Ads and coupons slipped into newspapers are a tradition that goes back many decades. But in 2015, is it really an avenue worth pursuing for restaurant owners? First, let’s take a look at...
