by Dave Gonynor | Jan 7, 2018 | Digital Coupons, Digital Marketing, Restaurant Email Marketing
Email has been the mainstay of restaurant marketing for the past ten years. The fight for attention in the inbox has never been bigger. Customers are barraged with email messages every day. Social media and message platforms all compete for your customers time....
by Dave Gonynor | Nov 8, 2017 | Digital Marketing, Facebook Advertising
4 Restaurant Advertising Ideas In the $700 billion restaurant industry, nine out of 10 restaurants are using social media. With statistics like that, there’s no denying its power. Facebook allows you to advertise promotional content in two impactful ways. The...
by Dave Gonynor | Aug 25, 2017 | Digital Coupons, Facebook Advertising
Did you know Facebook coupons are more likely to be shared among friends and can increase the size of your restaurant’s network overall? According to a study from Whaleshark Media, 74% of active digital coupon users indicated that they would be likely to try a...
by Dave Gonynor | Aug 6, 2017 | Digital Coupons, Facebook Advertising
Did you know your restaurant’s specific target audience is on Facebook multiple times per day every day of the week? If you’re not using Facebook ads to reach your customers, you are disregarding one of the most effective advertising channels to reach them. Facebook...
by Dave Gonynor | Jul 3, 2017 | Facebook Advertising
You’ve got a great restaurant. Customers love your food. You just need more people to give you a try. Advertising! You’ll just run a local ad. You’ve heard a lot about the power of Facebook ads. Great targeting capabilities. More impressions and less cost than...
by Lili Foltz | Jun 13, 2017 | Digital Marketing, Facebook Advertising
Every person has a unique digital experience when looking to purchase a product, or when seeking out a service. It is often overlooked how valuable existing customer databases are for marketers to leverage, and how those databases can aid in targeting new/existing...
by Lili Foltz | May 12, 2017 | Facebook Advertising
Do you own a restaurant? Are you eager to use social media to market your restaurant? If you are on Facebook, are you using it to your advantage? A common challenge for restaurant owners is that they wish to be engaging with their customers through social media...
by Dave Gonynor | Mar 9, 2017 | Operations, Uncategorized
Accommodating Paleo Diets in Your Restaurant By: Rich Lansdale Rich Lansdale has been in the restaurant industry for two decades helping run his family’s restaurants in Washington, D.C. He writes about his experiences in an effort to help those just starting out...
by Dave Gonynor | Mar 5, 2017 | Social Wifi
Consumers are continually hunting for free WiFi whenever they’re shopping or dining out. Many restaurants and retail businesses offer free WiFi to accommodate their guests and it can be used as an effective advertising tool. But there’s a better way to give your...
by Dave Gonynor | Jan 16, 2017 | Digital Marketing
Some retail marketing strategies do not apply to restaurant marketing. Let me give an example. Beacons and mobile marketing. Picture a consumer walking by retail and restaurant businesses. Beacon marketing has offers popping up on the customer’s mobile device as they...
