by Dave Gonynor | Apr 25, 2016 | Guest Surveys
In the digital age, one thing is certain — opinions are closer and easier to read than ever before. Statistics show that 68% of millennials trust online reviews, while only 34% trust television advertising. 8 out of 10 consumers trust online reviews as much as...
by Dave Gonynor | Apr 22, 2016 | Restaurant Email Marketing
There’s no denying the vitality of email promotions in the restaurant world. What’s equally true is that with the over saturation of marketing emails, inboxes with SPAM filters make it difficult to reach consumers. Not only does an email need to get past a SPAM...
by Dave Gonynor | Apr 4, 2016 | Guest Surveys
Owning a restaurant brings a lot of new obstacles for any owner to overcome. Sometimes it is finding the right staff, day to day operations and sometimes an obstacle can come in the form of a negative review. It’s a fact of life that there will be positive and...
by Dave Gonynor | Mar 31, 2016 | Restaurant Email Marketing
Email promotions are a vital element of any restaurant marketing campaign. However, as digital marketing and email platforms have evolved over time, many restaurant owners have not evolved along with them, meaning restaurants are still creating their marketing emails...
by Dave Gonynor | Mar 28, 2016 | Restaurant Email Marketing
When performed correctly, email marketing can be a major asset for your restaurant. But for it to really be effective, it needs to be more than an item to check off your list every week or month. You need to make sure you are performing tasks that set your emails up...
by Dave Gonynor | Mar 24, 2016 | Web Marketing
A new research paper by Jupiter Research indicates digital coupons have become a core component of promoting a company’s products and services to customers and reinforcing brand loyalty. Today, companies are seeking ways to keep their customers connected with their...
by Dave Gonynor | Mar 21, 2016 | Restaurant Email Marketing
Want an example of just how much digital coupons can boost the overall sales and customer loyalty of a brand? Look no further than organic foods supermarket Whole Foods, which recently announced it is bringing in digital coupons to help bring in even more shoppers....
by Dave Gonynor | Mar 17, 2016 | Guest Surveys
Numerous studies have shown that consumers trust word of mouth advertising, that is, testimonials and reviews from their friends and relatives, more than any other form of advertising. Word of mouth is the most likely to drive sales for your business, which means it’s...
by Dave Gonynor | Feb 29, 2016 | Restaurant Email Marketing
Hosting an event at your restaurant, pub, or diner is a great strategy. Here are four tips to promote an event via an email marketing campaign. Be Clear It is imperative to provide clear details about the event. Details may include: name of event, date, time,...
by Dave Gonynor | Feb 25, 2016 | Restaurant Email Marketing
In a recent study by MarketingSherpa, email is still the most preferred communication platform between restaurants and customers. Here are a few tips to plan your 2016 restaurant email marketing campaigns. Have a Strategy Email marketing requires strategy....
