by Dave Gonynor | May 12, 2016 | Loyalty Program
A recent infographic compiled by Deloitte contains some eye-opening statistics about developing and maintaining customer loyalty in the restaurant industry. Perhaps the biggest question a restaurant owner can take away from this research: do loyalty programs really...
by Dave Gonynor | May 9, 2016 | Food safety, Menu choices
It’s a new year and with it brings changes. Changes restaurateurs need to adapt in order to compete in the market. Consumers wants and needs can shift in any direction at any time, influenced by politics, the economy, technology, the latest fads and so on. This...
by Dave Gonynor | May 5, 2016 | Effective Advertising, Web Marketing
Effective advertising methods range from word of mouth to upgrading your website. As a restaurant, bar, or a chain, it’s vital that you figure out the effective advertising methods to draw in the clientele you’d like to serve. At That’s Biz, we strive to help you...
by Dave Gonynor | May 2, 2016 | Loyalty Program
A recent report by Deloitte.com entitled “Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector” contained a lot of useful and intriguing information for restaurant owners about building loyalty among customer. Today we are...
by Dave Gonynor | Apr 25, 2016 | Guest Surveys
In the digital age, one thing is certain — opinions are closer and easier to read than ever before. Statistics show that 68% of millennials trust online reviews, while only 34% trust television advertising. 8 out of 10 consumers trust online reviews as much as...
by Dave Gonynor | Apr 22, 2016 | Restaurant Email Marketing
There’s no denying the vitality of email promotions in the restaurant world. What’s equally true is that with the over saturation of marketing emails, inboxes with SPAM filters make it difficult to reach consumers. Not only does an email need to get past a SPAM...
by Dave Gonynor | Apr 4, 2016 | Guest Surveys
Owning a restaurant brings a lot of new obstacles for any owner to overcome. Sometimes it is finding the right staff, day to day operations and sometimes an obstacle can come in the form of a negative review. It’s a fact of life that there will be positive and...
by Dave Gonynor | Mar 31, 2016 | Restaurant Email Marketing
Email promotions are a vital element of any restaurant marketing campaign. However, as digital marketing and email platforms have evolved over time, many restaurant owners have not evolved along with them, meaning restaurants are still creating their marketing emails...
by Dave Gonynor | Mar 28, 2016 | Restaurant Email Marketing
When performed correctly, email marketing can be a major asset for your restaurant. But for it to really be effective, it needs to be more than an item to check off your list every week or month. You need to make sure you are performing tasks that set your emails up...
by Dave Gonynor | Mar 24, 2016 | Web Marketing
A new research paper by Jupiter Research indicates digital coupons have become a core component of promoting a company’s products and services to customers and reinforcing brand loyalty. Today, companies are seeking ways to keep their customers connected with their...
