by Dave Gonynor | Mar 24, 2016 | Web Marketing
A new research paper by Jupiter Research indicates digital coupons have become a core component of promoting a company’s products and services to customers and reinforcing brand loyalty. Today, companies are seeking ways to keep their customers connected with their...
by Dave Gonynor | Mar 21, 2016 | Restaurant Email Marketing
Want an example of just how much digital coupons can boost the overall sales and customer loyalty of a brand? Look no further than organic foods supermarket Whole Foods, which recently announced it is bringing in digital coupons to help bring in even more shoppers....
by Dave Gonynor | Mar 17, 2016 | Guest Surveys
Numerous studies have shown that consumers trust word of mouth advertising, that is, testimonials and reviews from their friends and relatives, more than any other form of advertising. Word of mouth is the most likely to drive sales for your business, which means it’s...
by Dave Gonynor | Feb 29, 2016 | Restaurant Email Marketing
Hosting an event at your restaurant, pub, or diner is a great strategy. Here are four tips to promote an event via an email marketing campaign. Be Clear It is imperative to provide clear details about the event. Details may include: name of event, date, time,...
by Dave Gonynor | Feb 25, 2016 | Restaurant Email Marketing
In a recent study by MarketingSherpa, email is still the most preferred communication platform between restaurants and customers. Here are a few tips to plan your 2016 restaurant email marketing campaigns. Have a Strategy Email marketing requires strategy....
