One of the best ways for any website to stand a better chance at getting search engine traffic is by regularly creating high-quality content. Some restaurant owners struggle to figure out exactly what types of content they should create, though, because there isn’t usually as much to blog about in the restaurant industry as there is in, say, the digital marketing industry.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Great content makes a great landing page. An effective landing page is the key to success with PPC advertising for local restaurant owners. Customers land on mobile friendly location specific landing pages built for restaurants. Your customers see your reviews, hours, address, map, menu, and click to call phone number. Redeem your advertised coupon offer from the customer’s smartphone to track ad conversion results.
The good news is content marketing encompasses a whole lot more than just blogs. Here are a few cool content marketing ideas that could help give a boost to your restaurant’s web presence:
• Create videos. Establish your own YouTube channel and post your videos directly to Facebook as well. These videos could be behind-the-scenes style shoots, videos of events you have at your restaurant, testimonials, cooking demonstrations or tips or just about anything else. Make sure they’re fun and the kind of videos that are likely to make people more interested in coming in to check out your food!
• Share some recipes. This might sound a little crazy, especially in an industry where “secret formulas” are extremely important. But if you pick just a couple of your recipes and share them, it opens you up a little more to your customers and shows you trust them with your “secrets.” It won’t keep people from coming in and trying the “real thing” at all. If anything, sharing recipes on social media platforms has been shown to be a great way to connect with customers and build loyalty.
• Run contests. You can build on your web presence by getting your customers involved in surveys, contests and giveaways. For example, you could offer a chance at a free meal to anyone who “likes” and “shares” a post on Facebook. Not only does this give you a reason to publish some content, but it also gets you a lot of word-of-mouth advertising.
• Post photos. Last but certainly not least, post photos online of your food and the goings-on at your restaurant. Pictures of food are extremely powerful and tempting, so make sure you show off the delicious items on your menu to anyone following you on social media.
For more tips, contact us today at That’s Biz!
Dave Gonynor, CEO
“I believe that the basis for long term success in any business is delivering outstanding service at every point of contact with your customers. One of my favorite books is, “Moments of Truth” by Jan Carlson. Jan was CEO of Scandanavian Airlines and turned the whole company around by getting everyone in the company to understand that a customer’s impression of your business is the result of thousands of individual points of contact or “Moment’s of Truth”.
Anyone in the restaurant business understands and gets that. Delivering great food and great service is the result of the collective efforts of everyone in the business. We try to instill in every That’s Biz team member that same philosophy.”