by Dave Gonynor | Feb 29, 2016 | Uncategorized
Hosting an event at your restaurant, pub, or diner is a great strategy. Here are four tips to promote an event via an email marketing campaign. Be Clear It is imperative to provide clear details about the event. Details may include: name of event, date, time,...
by Dave Gonynor | Feb 25, 2016 | Uncategorized
In a recent study by MarketingSherpa, email is still the most preferred communication platform between restaurants and customers. Here are a few tips to plan your 2016 restaurant email marketing campaigns. Have a Strategy Email marketing requires strategy....
by Dave Gonynor | Feb 22, 2016 | Uncategorized
Successful loyalty programs implement strategies that support your overall business goals and create high perceived value for your customers. Here are two perspectives to consider before building your restaurant loyalty program. Value / Incentive Perspective. Before...
by Dave Gonynor | Feb 18, 2016 | Uncategorized
Historically speaking coupons have been an effective way for restaurants to promote themselves and gain new and repeat customers. Although continuing to offer print coupons is a great idea for certain markets it is important to know there is a whole new market you...
by Dave Gonynor | Feb 15, 2016 | Uncategorized
Online review websites, like Yelp, provide consumers with the opportunity to rate establishments. Feedback from reviews help restaurateurs and management. Here are three specific tips on how to use feedback from Yelp. Recognize the impact Yelp has on eating at your...
