Facebook & Instagram Ads for Franchisees and Restaurant Owners
Here’s Why Restaurant Brands Partner with That’s Biz…
Facebooks combines tracking data captured from your website and online ordering pages with massive volumes of customer interest data gathered from their Facebook and Instagram applications.
The resulting audiences allows franchisees to target their ads to local people they know are already familiar with your brand and have placed orders.
Customers familiar with your brand are more receptive to your ads increasing the likelihood they will dine-in or place an online order as a result of your Facebook-Instagram ad.
But who has the time to create local Facebook-Instagram ad campaigns for franchisees?
Corporate marketing is overwhelmed promoting the brand. Digital marketing platforms, social platforms, programmatic advertising, Connected TV, local POP materials, loyalty systems, email marketing…
That’s where we come in. We create and manage local Facebook & Instagram ad campaigns for you that are affordable and effective for your franchisees.
Most importantly, we delight your franchisees with amazing service and monthly dashboards demonstrating the value Facebook & Instagram ads deliver to their individual locations.
We’re part of your team. A team that listens to the franchisees, follows your brand direction, and gets stuff done.
Local Business Problems Facebook-Instagram Ads Solve
- More New Customers
- More Customer Visits
- More Online Orders
- Increased Local Competition
- New Product Launch
- Local Brand Awareness
Here’s Why Facebook/Instagram Ads Achieve Great Results…
The average person spends about 2 hours per day on Facebook and Instagram combined.
Facebook’s knowledge comes from tracking the likes, interests, pages and groups of users’ activities when a person is on the Facebook and Instagram platforms.
Facebook also leverages data from tracking code installed on websites and online ordering pages to know what a person is looking at and knowing whether an order has been placed.
Facebook not only captures where a person is located at any particular point in time, they also have reliable user profiles which includes a person home address and birthdate.
Customers’ use of Facebook and Instagram and tracking data paints a picture of people in your local area.
- Facebook ads can target people that live, work, or happen to be in the local area.
- Facebook ads can target people that we know are interested in your brand and people that have never look at your brand.
- Facebook can target people that have shown an interest in your type of restaurant or in your competitors.
Combining massive volumes of local customer profile data with artificial intelligence gives Facebook the capability of targeting the right message to the right person at the right time.
Here’s Why Local Restaurants Need Facebook/Instagram Ads:
Getting great ad results requires placing your ads on the mediums where your ad will most likely be seen.
For many years those mediums included:
- Local newspapers
- Print inserts
- Local Mailers and direct mail
Today social media and streaming services dominate the time spent by your target audiences.
For local marketing Facebook and Instagram are like a local newspaper that is has 80% local circulation and is read two hours per day.
Facebook and Instagram ads are the most affordable and effective ad mediums available for local targeting of all age demographics.
Here’s Why That’s Biz Facebook Ad Experts Deliver Great Results…
Our exclusive focus on restaurants for over ten years gets you better Facebook-Instagram ad results with lower costs.
Feel confident your Facebook-Instagram ads will capture the attention of local customers we know are interested in your restaurant.
We delight local restaurant owners with affordable Facebook-Instagram Ads achieving ad return on investment between 200% and 1200%.
Feast your eyes on monthly Dashboard reports showing the actual number of online purchases and the revenue from those purchases.
With our exclusive focus on restaurants, we know how to leverage your corporate tracking data to reach target audiences on Facebook and Instagram that are most likely to choose your restaurant.
How We Select The Right Audiences:
Great digital ad results start with knowledge about your local audience.
We blend the following audience ingredients…
- What people look at and like on Facebook/Instagram
- What people look at on your website and online orders they place
- First party data from coupons, online orders, and loyalty clubs.
Amazing Local Area Targeting:
Your Facebook/Instagram ads provide unique local targeting capabilities. Your ads reach…
- People that live in houses, apartments or college campuses close to your location.
- People that work in local office buildings or local small businesses.
- People that are at the local mall or are visiting friends that live in your area.
Knowing People’s Interests:
Facebook/Instagram knows what you like, love, follow, comment, and more. With the app and location turned on, Facebook knows where you’ve been, where you are, and where you most likely are going
The combination of proximity, awareness and interest allows us to target the right people with the right message at the right time.
Here’s Why That’s Biz Facebook Ad Experts Deliver Great Results…
Our exclusive focus on restaurants for over ten years gets you better Facebook-Instagram ad results with lower costs.
Feel confident your Facebook-Instagram ads will capture the attention of local customers we know are interested in your restaurant.
We delight local restaurant owners with affordable Facebook-Instagram Ads achieving ad return on investment between 200% and 1200%.
Feast your eyes on monthly Dashboard reports showing the actual number of online purchases and the revenue from those purchases.
With our exclusive focus on restaurants, we know how to leverage your corporate tracking data to reach target audiences on Facebook and Instagram that are most likely to choose your restaurant.
How We Select The Right Audiences:
Great digital ad results start with knowledge about your local audience.
We blend the following audience ingredients…
- What people look at and like on Facebook/Instagram
- What people look at on your website and online orders they place
- First party data from coupons, online orders, and loyalty clubs.
Amazing Local Area Targeting:
Your Facebook/Instagram ads provide unique local targeting capabilities. Your ads reach…
- People that live in houses, apartments or college campuses close to your location.
- People that work in local office buildings or local small businesses.
- People that are at the local mall or are visiting friends that live in your area.
Knowing People’s Interests:
Facebook/Instagram knows what you like, love, follow, comment, and more. With the app and location turned on, Facebook knows where you’ve been, where you are, and where you most likely are going
The combination of proximity, awareness and interest allows us to target the right people with the right message at the right time.
That’s Biz Spends local ad budgets wisely……
We get franchisees don’t want to blow $500 just for Facebook ad management fees for a single location. What the heck… That’s probably their entire monthly ad budget.
A franchisee just wants to take advantage of local digital marketing because they know that traditional media doesn’t work anymore. They want their ad dollars to go to ads and not ad management fees.
We get that. We built our marketing system to wring out ad management costs and put more of your ad dollars to pay for the ads.
We know it works because we’ve done this for thousands of restaurants’ Facebook ads with great results.
You’ll Know Your Facebook Ads are Getting Results with Monthly Dashboards:
Key Performance Indicators (KPI’s) captured by Facebook Ads Manager feed monthly Dashboards created for the local owner and emailed to them. We’ll review the dashboards with local owners to understand what the ads are tracking and what it means to their business.
Metrics include:
- Reach – Number of Unique Peal Seeing the Ads
- Impressions – Total number of times the ad was seen
- Landing Page views
- Website visits
- In-store Visits
- Number of Online Purchases
- Total Online Order Purchase Revenue
Ad Results Segmented by:
- Results by Aware/Unaware Audiences
- Results by Age Demographic
- Online Purchases by Day
- Online Purchase Revenue by Day
How Your Facebook/Instagram Ads Get Smarter
Brand Audience Building
Advertised landing pages and associated local coupon offers include the corporate ad tracking pixels. Clicks throughout the ad process from initial view to purchase are added to the corporate audiences for future ad targeting.
The longer digital ads run, the bigger the local audiences grow, and the better ad results become.
Feeding The Brands Customer Data Platform (CDP)
Building first party data is important to most brands. Advertised coupon offers capture first party data including email addresses, mobile phone numbers, and ip addresses. Ads targeting people unaware of your brand or infrequent buyers build valuable first party data at the top of the funnel.
How We Manage the Ad Creation Process:
- Working within brand guidelines, assigned Account Managers work with local owners identifying local business problems and determining appropriate offers to advertise.
- A screen shot of the created ad is emailed for review/approval.
- Ads typically run on a monthly basis with varying offers/promotions. Average ad spend of $200/location produces better results than 10,000 home print drops/home mailers.
- Local owners cover the monthly advertising costs and ad management fees assuming no corporate funding of local promotion ads.
- Local ads continue to run month to month. Ads can be stopped at any time with a minimum three-month commitment.
- Ad creation requires brand approved access to Facebook Audiences, CDP audiences and the corporate pixel.