Google Display Ads Specialist for Franchisees and Restaurant Owners.
Here’s Why Restaurant Brands Partner with That’s Biz to manage their local Google Display Ads…
Ever have a customer walk in your restaurant and ask, “How long you been here?”
Frustratingly you answer, “Oh about five years.”
How about a customer searching for where to eat on their phone, takes a quick look at your restaurant but decides on someone else.
How do you keep your name in front of that customer?
It’s a cluttered world. Competition is everywhere.
Deciding where to eat many times starts on a smartphone. If you can get them to look at your restaurant or a restaurant like yours, you can keep your name in front of that customer for fractions of a penny.
That’s what Google Display ads do.
Google Display Ads follow you everywhere you look online. Here’s how…
Nobody owns knows more about the people in your local area than Google. Google certainly knows who to show your ads to.
Google’s knowledge comes from their online tools people use every day. Google Search, Google Maps, Google Business Profile, Google Analytics, YouTube, Gmail, and more build detailed profiles of local consumers.
Combining massive volumes of local customer profile data with artificial intelligence gives Google the capability of targeting the right message to the right searcher at the right time.
But who has the time to create local Google Display ads for franchisees?
There’s no time nor corporate staff to build and manage local Google display ad campaigns for franchisees.
That’s where we come in. We create and manage local Google display ad campaigns for you that are affordable and effective for your franchisees.
Most importantly, we delight your franchisees with amazing service and monthly dashboards demonstrating the value of the services we deliver to their individual locations.
We’re part of your team. A team that listens to the franchisees, follows your brand direction, and gets stuff done.
Local Business Problems Google Display Ads Solve
- More New Customers
- More Customer Visits
- More Online Orders
- More Calls to the Business
- Keep You Top of Mind
- Local Brand Awareness
Here’s Why Google Display Ads Achieve Great Results…
Nobody owns knows more about the people in your local area than Google. Google certainly knows who to show your ads to.
Customers’ use of Google tools paints a picture of people in your local area.
Google knows… What they search for… Competition they visit… Competition profiles viewed… Orders placed… Reservations made… How close are they… Reviews at restaurants like yours… Your hours… Your services… Menu items they have mentioned in reviews…
Combining massive volumes of local customer profile data with artificial intelligence gives Google the capability of targeting the right message to the right searcher at the right time.
Here’s Why Google Display Ads Work…
Think that people don’t notice these ads… Think again!
In Robert Cialdini’s book , “PRE-SUASION – A Revolutionary Way to Influence and Persuade”, he points out how research has shown that “repeated exposure to a banner ad for a new brand of camera made the readers significantly more favorable to the ad when they were shown it again later. Tellingly, this effect emerged even though they couldn’t recall having ever seen the ad.”
Here’s Why That’s Biz Delivers Great Results…
Our exclusive focus on restaurants gets you better Google Display ad results with lower costs.
Feel confident your Google Display ads will capture the attention of local customers searching for a restaurant like yours.
We delight local restaurant owners with affordable Google Display ads getting one thousand impressions for about $1!
Feast your eyes on monthly Dashboard reports showing customers calling your location, placing online orders or asking for directions.
That’s Biz Spends local ad budgets wisely…
We get franchisees don’t want to blow $500 just for ad management fees for a single location. What the heck… That’s probably their entire monthly ad budget.
A franchisee just wants to take advantage of local digital marketing because they know that traditional media doesn’t work anymore. They want their ad dollars to go to ads and not ad management fees.
We get that. We built our marketing system to wring out ad management costs and put more of your ad dollars to pay for the ads.
We know it works because we’ve done this for thousands of restaurants’ digital ads with great results.
You’ll Know Your Ads are Working with Monthly Dashboards:
Key Performance Indicators (KPI’s) captured by Google Ads Platform feed monthly Dashboards created for each local owner and emailed to them. We’ll review the dashboards with local owners to understand what the ads are tracking and what it means to their business.
Metrics include:
- Impressions – Total number of times the ad was seen
- Total Number of Clicks on the Ads
- Click-Thru Rate – The number of clicks that your ad receives divided by the number of times your ad is shown.
- Average cost per click
How We Manage the Ad Creation Process:
- Working within brand guidelines, assigned Account Managers work with local owners identifying local business problems and determining appropriate offers to advertise.
- Ads typically run on a monthly basis with varying offers/promotions.
- Local owners cover the monthly advertising costs and ad management fees assuming no corporate funding of local promotion ads.
- Local ads continue to run month to month. Ads can be stopped at any time with a minimum three-month commitment.
- Ad creation requires brand approved access to Google Tag Manager, CDP audiences and corporate tracking data.
