That’s Biz Tracks Facebook Advertising Results to an In-Store Visit
Know How Many People Looked at Your Offer AND How Many Redeemed Your Offer That Saw Your Ad
Track Precise Customer Interest and Build Audiences Based on Those Interests.
Precise targeting reduces ad costs and gets better results.
Build Awareness
Keep your restaurant top-of-mind in a competitive marketplace.
Get First Time Customers
Get people to start thinking about your restaurant and look for more information about it.
Grow Revenues
Encourage people interested in your restaurant to purchase specific menu items at specific times.
Building Your Audiences
One of the ways to implement restaurant marketing is to focus on Facebook. Combine monthly Facebook ads with Facebook ad tracking and bucket all of the people in your local market into one of four audiences:
Current Customers
Anyone that has made a purchase in the past six months. This includes people that have joined your email club, loyalty club, text club, or online ordering customers.
Previous Customers
Previous customers have not made a purchase in the past six months.
Interested Potential Customers
Anyone that knows you exist and would be open to trying your restaurant but has not stopped to eat for various reasons.
Interest Unknown
People who are not aware that you exist.
Your goal over time is to identify everyone in your local market that is interested in your restaurant. The bigger the interested audience is the lower the ad costs will be.
Targeting Audiences with Specific Interests
Using the Facebook ad pixel you can track visitors to all of your online venues including your website, your online ordering, and your coupons.
Your Website
Most restaurants are amazed at the amount of website traffic they receive. It is very common for people to go to your website to view your menus, start an online order, or check out your catering.
The more you can target the specific audience interested in the type of revenue you want to promote, the lower the cost to advertise to that particular audience segment.
Online Ordering
With your online ordering provider’s help, you can track every page visited during the online ordering process. Track who has completed an online order or track who has abandoned the online ordering process.
Coupons
Most restaurants will email members of their email club to offer coupons. Many restaurants will also advertise coupon offers on social media to attract new customers to their restaurant. You can automatically build audiences interested in specific types of coupon offers.
For more information on restaurant marketing, check out some of our other methods.
Facebook Advertising Services
We Manage Facebook Advertising for Single Units with $200 Monthly Ad Budgets to Chains with Hundreds of Locations and Thousands in Monthly Facebook Ad Spend.
Get started with monthly Facebook ads today!
Call: 866-575-4769 x1
(There are no long term commitments. Cancel at anytime.)
“No other advertising medium allows you to understand your local audience better than Facebook. The more you understand who are the people interested in your local business, the less money you have to spend putting your message in front of them.”
“That’s how you can save money on local advertising AND get better results!”
Dave GonynorThat’s Biz Has Been Seen In:
