Community Support – Make it an Event

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Cost:  Ad: $100-$300 one-time, $50 Agency Fee

Revenue: Goodwill

Goals:  Increase community involvement

Description:  Events can be fun and are a great way to keep things interesting for your customers and staff.   The key is to be creative and come up with events that support your local community; support national events like July 4, Memorial Day, No Kid Hungry; or support charitable events at holiday time.  Think about how you can support the event with a giveaway, discount or donation.  For example, show your patriotism by handling out small American flags on Memorial Day.  Hand out glow necklaces for kid’s around July 4 for evening fireworks. Donate $2 to No Kid’s Hungry for every purchase on a specific day and give a certificate for a free beverage on their next visit.  Create a Facebook event for every event you create and then promote it with ads.

Expected Results:  This promotion is all about building community and goodwill.  Creating a Facebook event allows the event to be shared with fans and friends of fan. If you already have a large fan base you may be able to just boost the post.  If not consider a small ad to promote the event locally.

What’s Included:

  • Recommend how to support different events
  • Provide a branded themed post for your Facebook event
  • Promote the post with a Branded Facebook Ad including Branded Image, Ad Targeting, and Ad Copy

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Additional information

Agency Fee